In-store Promotion

In-store promotion is the set of in-store promotional activities, i.e. marketing initiatives that, in the store, aim to make a product, service or brand known, appreciated or purchased. There are different types of promotion, but they all have direct contact with the customer in common.

Sales, Product Demos and Tastings

Among the profiles we place: Promoters and Hostesses, Advanced Promoters, Mystery Clients, Sales Support, Beauty Consultants and Animators

Merchandising and Outfitting

• Personnel selection and training
• National operational briefing and coordination
• Logistics at national level
• Setting up stands, corners, promotional and display islands
• Gallery and shopping centre management

Uploading, Monitoring and Reporting

Our profiles include: Merchandisers & Visual Merchandisers, Outfitters, Mystery Clients

Mystery Audit Services

Sending an auditor, or ‘mystery customer’, to an outlet or organisation to assess the quality of the service provided. The auditor carefully observes and evaluates various aspects of the service, such as the efficiency of the staff, the cleanliness of the premises, the quality of the products and other features of interest to the customer.

Verification, Monitoring and Reporting The auditor carefully observes and evaluates various aspects of the service, such as the efficiency of the staff, the cleanliness of the premises, the quality of the products and other features of interest to the customer.

Among the profiles we allocate: Mystery Client, Mystery Shopper and Store Checker

Events & Special Services

• Selection and coordination of specialised personnel for any kind of special event
• Promo out-door, sampling, couponing, Road show
• Studying promotional strategies and mechanics
• Design and realisation of P.O.P. materials
• Management of public spaces and permits

Verification, Monitoring and Reporting The auditor carefully observes and evaluates various aspects of the service, such as the efficiency of the staff, the cleanliness of the premises, the quality of the products and other features of interest to the customer.

We allocate the most suitable profiles to customer specifications

Logistics

We manage logistics, delivery and set-up of promotional spaces nationwide with more than twenty depots in every region. From the central depot in Milan, we co-ordinate area managers in the territory with storage and distribution depots located in each region. We distinguish ourselves through efficiency and speed of set-up; reliability, ensuring that promotional spaces are ready and functioning as planned; flexibility, adapting to every need and situation.

Statistics and data reports

Monitoring and reporting of all project execution phases and daily data collection measuring the progress of the promotion in real time. These data not only measure the performance of the promotion as a whole, but also help in making strategic decisions, allowing for ‘live’ corrections during the event or promo. Reporting is meticulous and customised to the client’s context. Analysis of results and creative support in choosing future actions to improve the success of each campaign.